Branding is not simply creating an outcome of logos and colors. It's a process that defines your business and how it differentiates itself from the rest. A Brand Strategy is part of this process. It's a roadmap that helps your brand move from where it is to where it wants to be. It considers your business goals and specifies who, what, why, and for whom it exists. After completing the Brand Strategy, you move on to how the brand defines its visually… like logos, visual identities, collateral design, ad campaigns, etc. All these efforts can be referred to as "branding."

To better understand the answer to this question, read first the answer to “What exactly is branding”. Branding is important because it’s how a brand differentiates itself from others that do similar work. It helps create consistency in all its communications and builds brand recognition. For example, Coca-Cola reached worldwide recognition by being consistent: keeping the same set of beliefs, same logo, same colors, same everything. You can do that too.

You don’t have to be a new brand to need branding services. Of course, new businesses will definitely benefit from having a solid Brand Strategy on which to build a solid brand. You will also benefit from having a visual identity that resonates with the target, sets the brand apart, and helps make an amazing entrance into the marketplace. But, already established businesses can benefit too! If your business grows and now offers more services than before; if you need to find a new target audience; if you feel outdated; if you feel like you still haven’t found your purpose, besides making money, Brand Strategy and our other branding services can definitely help you get on the right path once again. And most importantly, they will help you be relevant in the heart and minds of your ideal customer.

In short, advertising is generally a paid form of public communication. Traditionally, it includes video, print ads, billboards, digital ads like web banners, etc. But today, advertising doesn't need to look and act like these traditional forms of advertising. It can take on any form as long as the communication objective is clear. When we say "objective," we mean goals like increasing brand awareness, getting people to send a message or inquire about your services, generating website views, app downloads, or promoting the traditional buy-one-get-one-free offer. (FYI: You don't always need a large budget to invest in advertising. You, or us, just have to be creative!)

Advertising is a part of marketing. It helps meet specific business goals. You may need advertising services if you are launching a brand for the first time, or if you are rebranding and want the world to see your new identity. You may also need this service to promote special offers and events. And, our favorite, you may need advertising to build brand awareness and communicate what you stand for. Think about what your favorite ad is. It probably is NOT advertising any special offers. Great advertising lets people know how amazing you are and keeps your brand top-of-mind. A space in the heart and mind of your consumer is the most worthy real estate you’ll ever invest in.

For us, there are no small clients. Only small goals and ambitions. We help clients of any size that want to do great things for their business, their brand, and most importantly, their customers and their lives. We have experience working from regional campaigns and worldwide brands, to small businesses launching their brands.